Marketing Manager

• Compile lists describing product or service offerings;
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand;
• Conduct market research in the target market to identify high potential areas for future development.
• The customer database will be checked for the potential database.
• A plan will be developed and regular updates from dealers will be received.
• Conduct the competition research. The Department will learn about the competition in order to understand where the organization stands in the market.
• Determine the company's top competitors (4-6 competitors).
• Set up criteria or mechanism of comparison; choose different variables to use in order to compare, such as strengths/ weaknesses, price, product quality, exposure, brand reputation, etc.
• Find out what projects' competitors are targeting within the market segment; assess if the organization can develop an offering that can take clients away from them.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services;
• Develop pricing strategies, balancing firm objectives and customer satisfaction;
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities;
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections;
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers;
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors;
• Initiate market research studies and analyze their findings;
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

• Bachelor's degree & Above
• At least 4 years' Experience
• Should be fluent in English language and computer skills
• Ability to give full attention to what other people are saying, and to use logic and reasoning to identify the strengths and weaknesses of alternative solutions;
• Ability to persuade others to change their minds or behavior, and to be aware of others' reactions and understanding why they react as they do (good communication skill)
• Added advantage for technical experience in engine related field.

Job Rewards and Benefits